Corporate Climate Response Market Driven Solutions to Climate Change 29th - 31st May 2007, CBI Conference Centre, London |
||||||
Burts Potato Chips is a small crisp maker with big ideas on climate change. Its action plan shows you can do a lot with a small budget by investing in projects that contribute directly to your bottom line. Here, Jonty White, Director of Bursts Potato Chips, tells us how about the business case behind his company’s response. White will be speaking on this topic along with representatives from BT, Marks & Spencer, and Standard Chartered at the upcoming Corporate Climate Response event in London May 29-31. |
|
|||||
What is Burts’ doing to respond to climate change? Climate change has concerned us for a long time and we are continually looking at how we can make a difference to our environmental impact. We have invested about £20,000 in waste minimisation. We will be spending about £16,000 in carbon offsetting this year. We will be planting about 2,500 trees on Dartmoor. The most exciting bit is we will be getting disadvantaged children to grow the saplings thereby helping to educate the next generation. We will be planting the trees ourselves; all our staff will be involved which will help them understand the importance of climate change. What are some of the challenges of being a small business responding to global warming? All investment needs to generate a return, both environmentally and to our bottom line. We also try to think creatively and approach environmental challenges from different angles such as partnerships with other businesses to help our cash flow but still achieve our objectives. More often than not operating changes can have dramatic effect. What sort of benefits do you see from that investment? We have seen dramatic effects to our environmental impact but also positive results from a commercial aspect. What are you interested in learning about at Corporate Climate Response, London? Hopefully we will learn from other businesses how we can continue to improve and maybe one or two may learn from our experiences. Corporate Climate Response is an interactive networking forum designed to address how company's can develop strategies to mitigate their carbon footprint and how they can communicate these actions to their consumers. Highlights include:
350+ Delegates have already attended Corporate Climate Response “The conference was excellent and stimulated many ideas which we can consider to improve our programs. We look forward to your future events” Advanced Micro Devices “The event was a valuable contribution to the debate concerning corporate activity and climate change” CO3 “Useful tips on communication strategies and techniques other companies used to foster behaviour change” DEFRA “It was especially interesting to hear some of the world’s largest companies suggest that the time to act is now, for both moral and brand risk reasons, and that there’s profit to be made as well” CapitalBridge “Interesting and a good opportunity to discuss with peers re their views on the subject of climate change” PBA “I took away some great ideas and information” Ben & Jerry’s |
||||||
Enhance your Brand Profile Future Dates for 2007
|
||||||