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Manchester City Football Club is making history with its answer to reducing CO2 emissions. The club is building the UK’s largest land-based wind turbine that will power the stadium as well as some local residents. The project is expected to save the equivalent of the total CO2 emissions from 2,000 homes.

Pete Bradshaw is social responsibility manager for the club and is in charge of the SportCity turbine project that is being provided by Ecotricity. Here Pete tells us a bit about why the Sky Blues are going green. Both Pete and Ecotricity are speaking at our upcoming Corporate Climate Response event which takes place May 29-31 at the CBI Conference Centre.

Why did you decide to become the first wind-powered football stadium?

We had considered a range of energy options around renewables and sustainability and wind energy constantly came up as our best option and the one that proved economically viable. We also found a visionary, exciting, responsible and ethical partner in its development and operation.

What are some of the challenges of using wind energy?

The challenges include embracing local planning needs and issues; ensuring liaison with local people, achieving a workable capital and operating contract, and reassurance around ‘downtime’ and confidence in continuous supply.

What do you see as the benefits?

The benefits are that Manchester City will be able to promote the importance of renewable energy from a high profile and iconic location/venue. And for our business partners, stakeholders, sponsors and fans, this is a continuing confirmation that our Club is responsible, dynamic and positive about Manchester and our planet.

What do you hope to get out of Corporate Climate Response London?

I hope that Manchester City will be recognised as a good practitioner of environmental management and that there will be opportunities to network with a range of people and organisations from various industries and sectors.

The 4th Annual Corporate Climate Response will address how company's can develop strategies to mitigate their carbon footprint and how they can communicate these actions to their consumers. The event continues to draw leading brands to share best practice strateiges on how to reduce their environmental footprints. This year's event is expected to attract over 200 attendees.

Highlights include:

• Case Studies from 15 leading brands
• Think Tanks On: Personal Carbon Accounting and Organisational Climate Response
• Analysis of DEFRA's Energy Performance Commitment and it's Implications for Companies
• Plus a full-day workshop on Climate Change and the Food Industry

350+ Delegates have already attended Corporate Climate Response
Here is some of their feedback:

"Your conference was one of the easiest to participate in and you delivered exactly as you promised" Amson Technology

“The conference was excellent and stimulated many ideas which we can consider to improve our programs. We look forward to your future events” Advanced Micro Devices

“I came away with concrete steps and concepts with regard to climate communications” Fleischman Hillard

“The event was a valuable contribution to the debate concerning corporate activity and climate change” CO3

 “Useful tips on communication strategies and techniques other companies used to foster behaviour change” DEFRA

“It was especially interesting to hear some of the world’s largest companies suggest that the time to act is now, for both moral and brand risk reasons, and that there’s profit to be made as well” CapitalBridge

“Interesting and a good opportunity to discuss with peers re their views on the subject of climate change” PBA

“I took away some great ideas and information” Ben & Jerry’s

Supporting Associations
Media Partners

Enhance your Brand Profile
Capture the attention of the industry and do quantifiable business by sponsoring Corporate Climate Response. Options offering varying levels of branding and exposure are available to suit budgets and marketing aims. Over 60 attendees are already confirmed to attend, 200 are expected.

Advertising: Include your banner on the pre-conference email bulletins and have your logo seen by 15,000 + industry representatives or distribute your brochures at the event.

For details contact: Ben Leighton on Tel: +44 207 801 6333, Fax: +44 207 900 1853
Ben.leighton@greenpowerconferences.com

Future Dates for 2007
Corporate Climate Response Chicago, July 2007
Corporate Climate Response New York, October 2007
Corporate Climate Response Asia, November 2007

General Enquiries Contact: Madeleine Antaki on Tel: +44 207 801 6333, Fax: +44 207 900 1853 madeleine.antaki@greenpowerconferences.com Shakespeare House, 168 Lavender Hill, London SW11 5TF, UK	Organised by: