The European Sustainable ICT Users Forum

Intelligent ICT Strategies to Reduce Carbon Emissions & Deliver Business Benefits

SustainIT 2008 has been designed to provide IT users with practical insights on how to deploy an intelligent ICT strategy that will reduce energy consumption and power bills, increase corporate responsibility and reduce enterprise wide environmental impacts.

Sponsored by:

Learn from an unrivalled speaking panel of 35 leading experts, including: Dr. Bill Olson, Technical Director, Environmental Research and Development, Motorola John Suffolk, CIO, Her Majesty’s Government Magnus Holmqvist, Director, Tech Watch & Business InnovationDirector, Volvo IT  Chris Chant, CIO, Defra Sarah O´Brien, Outreach Director, EPEAT / Green Electronics Council Paolo Bertoldi, Project Officer, European Commission, Directorate General Hear case studies and practical insights from: Supporting Organisations:

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Agenda: Day One 22nd April 2008

Opening Remarks from the Chair

Keynote Session

Trewin Restorick, Director, Global Action Plan, Founder, Environmental IT Leadership Forum

Setting the scene: considerations for scoping Green IT

• Understanding what it means to be truly Green
• Establishing clear targets
• Understanding potential barriers and inhibitors
• Feedback from the Environmental IT Leadership Forum (EILT)
• Examining the external business imperatives driving change

Industry:
Gary Hird, Technical Infrastructure Manager, John Lewis Partnership
Government:
Geoff Connell, Head of ICT, London Borough of Newham / SOCITM
Analyst Perspective:
Alan Rodger, Senior Analyst, Butler Group

Sustainability at the speed of light – the potential for ICT companies to become leaders in a low carbon economy

• Economic opportunities for ICT
• Moving from risk to profit
• A vision for the 21st Century

Suzanne Pahlman, Project Leader, WWF/ HP ICT Innovation Project

Developments in the current European regulatory framework

• Summary of current EU Energy policy
• Reviewing EU policy developments for ICT products
• Global policy influences (EU and US)

Paolo Bertoldi, Project Officer, European Commission DG JRC

Interaction of EU product policy with UK policy

• How do the various policies interact?
• Why develop separate UK indicative standards for ICT products?
• How are the standards developed and implemented?
• What do the standards mean to UK ICT markets and in energy
• consumption terms?

Catriona McAlister, AEA / Market Transformation Programme / DEFRA

Achieving sustainable innovation and ICT through ECOMOTO

• Systematically green our products and supply chain
• Combine REAL physical test results and customer use models to project environmental impact
• Apply metrics and tools such as Green Design Advisor to quantify ICT environmental impacts
• Leverage eco findings to minimise overall adverse eco impact and ICT carbon footprint

Dr Bill Olson, Director, International & Environmental Research & Development, Motorola, USA

Examining the internal drivers and challenges

• Business challenges of reducing the negative impacts of ICT
• Technological challenges of reducing the negative impacts of ICT
• Examining how organisational ICT behaviour drives up the carbon footprint

John Suffolk, Chief Information Officer, Her Majesty’s Government

Determining your optimal energy baseline through “disciplined housekeeping & hygiene”

• Assessing baseline electricity usage in your IT Estate
• Auditing current use of hardware / applications / data retention polices to ensure optimal use
• Challenging pre-conceptions about business processes
• Determining resource allocation

Stephen O’Donnell, First Data Group

Interactive Discussion with session speakers on Organisational Challenges

Networking Lunch Break

Developing a “green” strategy

• Obtaining board-level sponsorship to develop an Action Plan
• Crafting an Action Plan that communicates the business benefits and project goals
• Communicating IT’s role in driving existing green strategy
• Fostering relationships with business units to champion project benefits upwards
• Find and execute quick wins to keep moral high

Frank Tudor, Director of Supplier Relationship & Performance, Department of Work and Pensions
Richard Fountain, Head of Sustainability, Department of Work and Pensions

Learn by doing…executing a green IT strategy

• Economics meet ecology
• Raising energy efficiency by means of hardware, software and building services engineering
• Green IT comprises more than energy efficiency

Damian Schmidt, Chief Executive Officer, Strato, Germany

Moderated Discussion: Developing & executing a green IT strategy

Frank Tudor, Director of Supplier Relationship & Performance, Department of Work and Pensions
Richard Fountain, Head of Sustainability, Department of Work and Pensions
Damian Schmidt, Chief Executive Officer, Strato, Germany
Paulo De Sa, VP IT Services, Europe Unilever

Networking Refreshment Break

Examining how user behaviour of ICT increase energy consumption

• Getting users to understand the impact of their working habits
• Developing a centralised support structure that does the right thing
• Moving from a culture of always on to always available
• Alternative behaviours - the same or almost identical result, but with less negative impact.

Steve Pikett, Head of IT, Rothschild

Closing remarks and Day One Summary

Trewin Restorick, Director, Global Action Plan, Founder, Environmental IT Leadership Forum

Close of Day One

Networking Drinks Reception

Opening Remarks from the Chair

Richard Barrington, Head of Public Policy, Sun Microsystems

Energy trends in UK, Europe and Rest of World

• Current and future outlook for UK and Europe
• Implications for IT Users
• Where are we with renewables?

Robert Buckley, Principal Consultant, Cornwall Energy

Energy procurement - Working better with energy retailers

As the information economy grows, energy conservation will increase in importance. Utilities and private enterprises will need to work together to find solutions. In the USA, PG&E is putting forth incentives and rebates for companies that adopt energy-saving technologies

• Is this an option for UK and European electricity suppliers?
• Examining provisions for dealing with undersupply – brownouts

Jim Butler, Head of Marketing Strategy, EDF Energy

Moderated Discussion: Convergence of IT and facilities management

• Understanding the current challenges between IT and FM
• Overcoming financial planning and budgetary issues
• Utilising their expertise on Mechanical & Engineering challenges
• Smart buildings: next generation of building management systems

Mike Liddle, Director, International Facilities Management Association
John Killey, Head of Citi Realty Services for EMEA, Citi
Professor Peter James, Sustain IT

Moderator: Barry Bramshook, Director, Tuckers

Business benefits through partial self sufficiency: cooling with ATES

• Geothermal case studies in the Netherlands
• Cooling by ATES (Aquifer Thermal Energy Storage) in IT centres (Rabobank & Cisco)
• Business resilience through partial self sufficiency of cooling
• Analysis of the potential cost savings and benefits to the energy supply chain
• The future European data centre landscape through facility location and building type.

Martijn van Aarssen, IF Technology, The Netherlands

The negative impact of IT on the environment - power use and waste – is often raised, but what about IT's positive impact in reducing other wasteful processes - a silicon offset?  Any legitimate silicon offset must be sustainable from a commercial as well as environmental perspective, so the challenge for vendors and buyers is how to measure and quantify this green advantage.

Creating a low carbon society through ICT

• Innovation, Investment and Transformation
• Examining the role of government and EU policy to help realise the potential of ICT-based
• Determining possible goals for government/EU policy initiatives
• ICT sector participation in business initiatives on climate change
• Goals for the ICT sector

Peter Johnson, Head of Unit, European Commission DG INF SO

The art of developing and implementing - Volvo Case for sustainable ICT

• Going beyond the inconvenient truth, the hype and taking actions at face value
• Making ICT a driving force for transport solutions and logistical flows which minimise environmental impact
• The art of turning strategy into actions in order to leverage resiliance
• Creating awareness and changing behaviour on global scale with sustainable results

Magnus Holmqvist, Director, Tech Watch & Business Innovation Director, Volvo IT (Sweden)

Moderated Discussion: Silicon Offsetting

Deploying ICT intelligently to enable sustainable business practices

• Examining how ICT enables transforms businesses and people to perform differently
• Using IT investment to green other areas of business
• Utilising the skills and knowledge of ICT to improve organisational efficiencies
• Improving employee productivity and managing our carbon footprint

Magnus Holmqvist, Director, Tech Watch & Business Innovation Director, Volvo IT
Catalina McGregor, Ministry of Defence

Moderator: Rob Bamforth, Principal Analyst, Quocirca

Networking Refreshment Break

Sustainable Consumption and Production
Richard Barrington, Head of Public Policy, Sun Microsystems

Clarifying the choices available to IT departments

• Lack of standards is hampering efforts of IT departments
• Is environmental performance a major consideration in IT purchasing decisions?
• Working with procurement in building power and e-waste solutions into RFPs
• Working with existing suppliers to leverage what you have and develop quick wins

Jeremy Green, Principal Analyst, Ovum

Total lifecycle energy profiles (work of our Defra Market transformation team)

• Refresh vs re-use (3 yrs or 5yrs, TC vs desktop and laptop)
• Practical steps to assessing / baselining the footprint (where do we start? Mixed environments)
• Quick wins (focus on use of existing IT – power management, switch off campaigns etc)

Bob Crooks, Head of Business Relationship Management & Sustainability, DEFRA

Quantifying the total lifetime impact (or carbon output) of ICT equipment

• Obtaining the data to support such decisions
• What are the calculations that need to done
• Environmental standards (EPEAT)

Gary Griffiths, Environmental Sustainability Director, RDC
Louise Richards, CEO, Computer Aid
Julia Jarvis, Project Manager, Environment Agency

Networking Refreshment Break

Benchmarking and assessment using the EPEAT Green Procurement System

A representative of the Green Electronics Council, the non-profit organisation that manages the EPEAT system will present on the EPEAT green electronics standard – its development, criteria, participating manufacturers and purchasers -- and will present a case study of how the Environmental Benefits Calculator developed for use with EPEAT can project the environmental benefits of differing hardware purchase and disposal scenarios in terms of carbon reduction, materials use reduction, toxics elimination, energy conservation, waste reduction and other environmental factors.

Sarah O’Brien, Outreach Director, Green Electronics Council

Reducing power and deploying ICT for environmental gains
Molly Webb, The Climate Group

Close of Conference

• Chief Information Officers
• Directors and Heads of IT
• Directors and Heads of Operations
• Heads of Datacentres
• Architecture, change and innovation
• Business change management
• Solutions delivery and implementation
• Service delivery
• Procurement and management support
• Facilities management
• Logistics and Supply Chain
• Sustainability and Finance

From the following industries:

• Financial Services
• Governments Agencies and Departments
• Retail
• Manufacturing
• Transportation
• Utilities
• Media
• Telecoms
• Healthcare

A few speaking opportunities are still available at this exciting conference. If you would like to submit a speaking proposal (presentation, 4 – 5 bullet points and brief synopsis) then please contact

As a sponsor, you will benefit from:
• Networking with companies actively looking for ICT solutions to reduce their impact on climate change
• Extensive profiling on the website, brochure and e-marketing campaign
• Extensive on-site branding at the event
A range of sponsorship opportunities are available (gala dinner, cocktail reception, bag, badge sponsor etc) which offer excellent branding to help promote your company to a targeted group of industry executives.
Contact  to discuss your sponsorship and/or exhibition requirements.

Media Partners:

Sustainable IT Provision Meeting the Challenge of Corporate, Social, and Environmental Responsibility Corporate, Social, and Environmental Responsibility (CSER) has become a significant issue for every enterprise, and is particularly pertinent for IT management which must focus on supporting the requirements of the organisation in this area. The challenges of meeting these responsibilities have brought into sharp focus the need for IT to be more proactive, along with including the required capabilities into IT strategy and governance procedures. A more responsible agenda requires longer-term planning, and also brings new disciplines which potentially conflict with existing IT management goals. For further information visit website.

Green Power Conferences consistently work in strategic partnership with industry leading organisations and trade publications. Our international and targeted marketing campaigns ensure excellent marketing exposure for our partners
If you would like to partner with us, please contact

Download Exec Briefing (PDF 70kb)

Congress Centre,
23-28 Great Russell Street, Bloomsbury
London, WC1B 3LS
Tel: 020 7467 1318
Nearest Tube Station: Tottenham Court Road