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Europe's leading event on corporate strategies to combat climate change brings together leading climate change experts and businesses to address how companies can lower their carbon footprint and how they can communicate these actions to their consumers.

• 21 leading brands will give case studies on their climate change strategies.
  Learn from their experiences and take away practical steps to implement your own business solutions
• DEFRA will give an analysis of the Energy Performance Commitment. Find out what implications this will have for your company
• Brainstorm strategies and ideas with fellow delegates during interactive think tanks on
  Personal Carbon Accounting and Organisational Climate Response

Places are going fast at this exciting event so join the 150 executives who are already confirmed to attend and Register Now to guarantee your place

Climate Change and the Food Industry

Food retailers now recognise that brand value is tied to climate action and are coming up with innovative ways to market their green credentials to consumers. The next step for supermarkets is carbon labelling, which measures the embodied energy of individual products.

What is the biggest challenge for carbon labelling? 

From a business perspective, the challenges range from how to scope where the supply chain begins and ends through to the practicalities of collecting data that is truly 'material', as well as finding the resources needed to do this over a large product range. 

However, the biggest challenge is at the consumer interface.  Consumers want to trust the claims made by business and those claims need to be easily understood and relevant.  There are already so many other labels and product information for consumers to digest and they are making a split second decision at the point of purchase. So the challenge is how to bring credible, meaningful labelling to consumers and engage them in a way that helps to change expectation and behaviour.  

How far off do you think we are from seeing carbon labels on individual food products?

No doubt people will have seen the recent launch by The Carbon Trust that has placed the first carbon specific label on a packet of crisps and other products. So in some respects it could be argued that the moment has already arrived.  However, it took a substantive amount of work to deliver a label for one product type. Our experience tells us that that the exercise of gathering accurate data from across the supply chain is very difficult and time consuming.

We know of the commitment from major retailers to provide carbon labelling, but even they recognise that this will take time to deliver. Without a commonly accepted standard and methodology, labels may leave consumers more confused not less. Though there is much in the way of intent and discussion, the reality is that widespread, informative, consumer focused carbon labelling is some way off at this point.  

Dr. Anne-Marie Warris is Technical Director - Climate Change for LRQA.  She ensures the technical integrity of LRQA climate change services and liases with external bodies and governments on climate change.

350+ Executives have already benefited from their attendance at Corporate Climate Response:

"Your conference was one of the easiest to participate in and you delivered exactly as you promised" Amson Technology

“The conference was excellent and stimulated many ideas which we can consider to improve our programs. We look forward to your future events” Advanced Micro Devices

“I came away with concrete steps and concepts with regard to climate communications” Fleischman Hillard

“The event was a valuable contribution to the debate concerning corporate activity and climate change” CO3

 “Useful tips on communication strategies and techniques other companies used to foster behaviour change” DEFRA

“It was especially interesting to hear some of the world’s largest companies suggest that the time to act is now, for both moral and brand risk reasons, and that there’s profit to be made as well” CapitalBridge

“Interesting and a good opportunity to discuss with peers re their views on the subject of climate change” PBA

“I took away some great ideas and information” Ben & Jerry’s

Supporting Organisations
Media Partners

Enhance your Brand Profile
Capture the attention of the industry and do quantifiable business by sponsoring Corporate Climate Response. Options offering varying levels of branding and exposure are available to suit budgets and marketing aims. Over 60 attendees are already confirmed to attend, 200 are expected.

Advertising: Include your banner on the pre-conference email bulletins and have your logo seen by 15,000 + industry representatives or distribute your brochures at the event.

For details contact: Ben Leighton on Tel: +44 207 801 6333, Fax: +44 207 900 1853
Ben.leighton@greenpowerconferences.com

Future Dates for your Diary:
Corporate Climate Response Chicago, 25 & 26 September 2007
Corporate Climate Response New York, October 2007
Corporate Climate Response Asia, November 2007

General Enquiries Contact: Madeleine Antaki on Tel: +44 207 801 6333, Fax: +44 207 900 1853 madeleine.antaki@greenpowerconferences.com Shakespeare House, 168 Lavender Hill, London SW11 5TF, UK	Organised by: