Learn how being green can increase brand value and company profits

CBI Conference Centre, London - 29th - 31st May 2007

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Join leading brands and climate change experts to address how your company can lower its carbon footprint and how you can communicate these actions to your customers.

• 21 leading brands will give case studies on their climate change strategies.
  Learn from their experiences and take away practical steps to implement your own business solutions
• DEFRA will give an analysis of the Energy Performance Commitment. Find out what implications this will have for your company
• Brainstorm strategies and ideas with fellow delegates during interactive think tanks on
  Personal Carbon Accounting and Organisational Climate Response

With only 2 weeks left to register for this exciting event, Register Now to guarantee your place.

Dave Pearce, Chief Winemaker at The New Zealand Wine Company (makers of Grove Mill and Sanctuary wines) will be presenting at Corporate Climate Response London’s workshop on Climate Change and the Food Industry on Thursday, May 31.

Here he talks about the food miles debate and going carbon neutral.

How aware or concerned are you about the food miles and food transportation debate taking place in the UK/Europe?

We are very aware of the issue and consequently elected to incorporate international freight into our carbon footprint when we went CarboNZero® last year. As for concern it is quite the opposite, now that “carbon” (or embedded energy) is out of the bag we see it as opening up an entirely new debate, to the environment’s benefit.

Which areas in terms of the environmental impact of production or distribution are the hardest for you to mitigate or control? 

It really depends on which view of environmental impact one takes. If we take carbon, for instance, the hardest to manage down further is international freight (we have already reduced our carbon footprint here by 15%). That means we mitigate what we haven’t managed down and as a result get to regenerate native New Zealand forest. When we get back to sending wine out in sailing ships we’ll find another excuse to regenerate native New Zealand forest.

What is your customer response to your environmental efforts – are they aware of your CarboNZero status and how big a factor is this for them? 

I’d love to say: “It’s been great, everywhere!”, but that would be slightly misleading. When we went out to the world with CarboNZero® last year we were met with resounding silence for the most part.

Of our existing customers at that time Sainsbury’s, with whom we have had a great relationship with the “Sanctuary” brand, and Thresher’s, who were stocking “Grove Mill” wines, stood out as seeing the value to them and their customers. We’ve subsequently had other enthusiastic responses from the UK, which undoubtedly leads in environmental awareness.

350+ Executives have already benefited from their attendance at Corporate Climate Response:

"Your conference was one of the easiest to participate in and you delivered exactly as you promised" Amson Technology

“The conference was excellent and stimulated many ideas which we can consider to improve our programs. We look forward to your future events” Advanced Micro Devices

“I came away with concrete steps and concepts with regard to climate communications” Fleischman Hillard

“The event was a valuable contribution to the debate concerning corporate activity and climate change” CO3

 “Useful tips on communication strategies and techniques other companies used to foster behaviour change” DEFRA

“It was especially interesting to hear some of the world’s largest companies suggest that the time to act is now, for both moral and brand risk reasons, and that there’s profit to be made as well” CapitalBridge

“Interesting and a good opportunity to discuss with peers re their views on the subject of climate change” PBA

“I took away some great ideas and information” Ben & Jerry’s

Supporting Organisations
Media Partners

Enhance your Brand Profile
Capture the attention of the industry and do quantifiable business by sponsoring Corporate Climate Response. Options offering varying levels of branding and exposure are available to suit budgets and marketing aims. Over 60 attendees are already confirmed to attend, 200 are expected.

Advertising: Include your banner on the pre-conference email bulletins and have your logo seen by 15,000 + industry representatives or distribute your brochures at the event.

For details contact: Ben Leighton on Tel: +44 207 801 6333, Fax: +44 207 900 1853
Ben.leighton@greenpowerconferences.com

Future Dates for your Diary:
Corporate Climate Response Chicago, 25 & 26 September 2007
Corporate Climate Response New York, October 2007
Corporate Climate Response Asia, November 2007

General Enquiries Contact: Madeleine Antaki on Tel: +44 207 801 6333, Fax: +44 207 900 1853 madeleine.antaki@greenpowerconferences.com Shakespeare House, 168 Lavender Hill, London SW11 5TF, UK	Organised by: